Wisconsin
Branch-office deposits reported to the FDIC Summary of Deposits survey by institutions operating in Wisconsin, June 30 of each survey year, 1994–2025. Dollar figures are the survey’s thousands-of-USD unit displayed as $B/$T.
Deposits, 1994–2025
Office-assigned deposits at branches in Wisconsin went from $56.56B in 1994 to $201.07B in 2025, nominal.
Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30 of each survey year, 1994-2025. State-level aggregate of branch rows. Methodology
Branches and institutions
The branch network in Wisconsin peaked at 2,389 offices in 2008; the 2025 survey counts 1,645. The institution count moved from 481 (1994) to 191 (2025).
Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30 of each survey year, 1994-2025. Methodology
Deposit concentration (HHI)
Statewide institution-share HHI: the sum of squared percent shares of each institution’s in-state deposits, 0–10,000. The shaded bands are the agencies’ 2010 Horizontal Merger Guidelines classification (section 5.3): unconcentrated below 1,500, moderately concentrated 1,500–2,500, highly concentrated above 2,500. The dashed line marks the 2023 Merger Guidelines threshold, under which markets with an HHI above 1,800 are highly concentrated (Guideline 1). Wisconsin’s HHI is 648 in 2025 (unconcentrated on the 2010 bands), against 127 in 1994 and a span peak of 849 in 2017. A statewide HHI is descriptive: merger review defines banking markets locally, not by state.
Source: FDIC Summary of Deposits | DOJ & FTC, Horizontal Merger Guidelines (2010), section 5.3 | DOJ & FTC, Merger Guidelines (2023), Guideline 1 HHI computed from FDIC Summary of Deposits branch rows, June 30 of each survey year, 1994-2025. Methodology
Largest institutions by in-state deposits, 2025
Branch rows grouped by FDIC certificate; names as reported to the survey. Share is of all SOD deposits booked in Wisconsin that year, the same shares the statewide HHI squares and sums.
| # | Institution | Deposits | Share | Branches |
|---|---|---|---|---|
| 1 | U.S. Bank National Association cert 6548 | $32.32B | 16.07% | 91 |
| 2 | Associated Bank, National Association cert 5296 | $26.04B | 12.95% | 137 |
| 3 | BMO Bank National Association cert 16571 | $22.80B | 11.34% | 150 |
| 4 | JPMorgan Chase Bank, National Association cert 628 | $12.82B | 6.38% | 61 |
| 5 | Nicolet National Bank cert 57038 | $6.65B | 3.31% | 39 |
| 6 | Johnson Bank cert 20296 | $5.48B | 2.73% | 32 |
| 7 | Old National Bank cert 3832 | $4.05B | 2.01% | 31 |
| 8 | Wells Fargo Bank, National Association cert 3511 | $3.99B | 1.99% | 33 |
| 9 | Town Bank, National Association cert 34717 | $3.66B | 1.82% | 24 |
| 10 | Bank First, N.A. cert 5304 | $3.63B | 1.80% | 27 |
Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30, 2025. Deposits are office-assigned; an institution's internal allocation practices shape where its balances appear. Methodology
County concentration extremes, 2025
The most and least concentrated of Wisconsin’s 72 counties in the survey, by county-level deposit HHI. A county served by a single institution sits at the 10,000 ceiling by construction; thin county markets are the norm outside metros.
Most concentrated
| County | HHI | Inst. | Branches |
|---|---|---|---|
| Florence | 10000 | 1 | 2 |
| Menominee | 10000 | 1 | 1 |
| Iron | 6933 | 2 | 3 |
| Forest | 6855 | 2 | 6 |
| Pepin | 6646 | 3 | 3 |
Least concentrated
| County | HHI | Inst. | Branches |
|---|---|---|---|
| Dane | 704 | 33 | 129 |
| Waukesha | 725 | 34 | 148 |
| Outagamie | 944 | 19 | 39 |
| La Crosse | 1027 | 17 | 38 |
| Eau Claire | 1053 | 16 | 25 |
Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30, 2025. County HHIs use institution shares of summed branch deposits within the county. Methodology
Back to the national overview, or see the methodology for the survey definition, the HHI construction, and the office-assignment caveat.