County banking markets / AL / 01055
EtowahAlabama
FIPS 01055. Branch offices reported to the FDIC Summary of Deposits, June 30 of each survey year, 1994–2025. One of 66 counties in Alabama’s 2025 survey.
Concentration, 1994–2025
Branch-count HHI squares each institution’s share of the county’s branch offices; deposit HHI squares its share of county deposits. The bands are the 2010 Horizontal Merger Guidelines classification, the dashed line the 1,800 level above which the Federal Reserve reviews a merger centrally. In 2025 this market is unconcentrated on branches (1,240) and moderately concentrated on deposits (1,598).
Source: FDIC Summary of Deposits | DOJ & FTC, Horizontal Merger Guidelines (2010), section 5.3 | Federal Reserve, Competitive Effects of Mergers and Acquisitions FAQs Both indices computed from the SOD branch rows for this county, June 30 of each survey year. Neither is the Fed's screen HHI: no thrift weighting, no exclusion of specialty and internet banks, no central-booking adjustment. Methodology
Branches and institutions
22 branch offices and 8 institutions in 1994; 22 and 12 in 2025. Deposits booked in the county went from $804.2M to $1.50B, nominal.
Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30 of each survey year, 1994-2025. Methodology
Who holds the deposits, 2025
Every institution with a branch in the county, ranked by deposits booked here. Both shares are shown because they are the two indices above: squaring and summing the deposit column gives the deposit HHI, the branch column the branch-count HHI.
| # | Institution | Deposits | Deposit share | Branches | Branch share |
|---|---|---|---|---|---|
| 1 | Regions Bank cert 12368 | $338.1M | 22.56% | 4 | 18.18% |
| 2 | The Exchange Bank of Alabama cert 54 | $335.5M | 22.39% | 5 | 22.73% |
| 3 | River Bank & Trust cert 58255 | $288.8M | 19.27% | 1 | 4.55% |
| 4 | Wells Fargo Bank, National Association cert 3511 | $163.7M | 10.92% | 2 | 9.09% |
| 5 | Metro Bank cert 27510 | $79.3M | 5.29% | 1 | 4.55% |
| 6 | Cadence Bank cert 11813 | $66.8M | 4.46% | 1 | 4.55% |
| 7 | PNC Bank, National Association cert 6384 | $63.2M | 4.22% | 2 | 9.09% |
| 8 | Peoples Bank of Alabama cert 22537 | $53.6M | 3.58% | 2 | 9.09% |
| 9 | The Southern Bank Company cert 29731 | $53.3M | 3.56% | 1 | 4.55% |
| 10 | Peoples Independent Bank cert 27233 | $28.0M | 1.87% | 1 | 4.55% |
| 11 | Liberty Bank cert 20429 | $26.3M | 1.75% | 1 | 4.55% |
| 12 | Woodforest National Bank cert 23220 | $2.0M | 0.13% | 1 | 4.55% |
Source: FDIC Summary of Deposits June 30, 2025. Branch rows grouped by FDIC certificate; names as reported to the survey. Deposit share is n/a where the county's total SOD deposits are zero. Methodology
Back to county banking markets, up to Alabama, or read the methodology for the two HHI constructions and what they cannot tell you.