County banking markets / FL / 12055
HighlandsFlorida
FIPS 12055. Branch offices reported to the FDIC Summary of Deposits, June 30 of each survey year, 1994–2025. One of 67 counties in Florida’s 2025 survey.
Concentration, 1994–2025
Branch-count HHI squares each institution’s share of the county’s branch offices; deposit HHI squares its share of county deposits. The bands are the 2010 Horizontal Merger Guidelines classification, the dashed line the 1,800 level above which the Federal Reserve reviews a merger centrally. In 2025 this market is moderately concentrated on branches (1,557) and moderately concentrated on deposits (1,832).
Source: FDIC Summary of Deposits | DOJ & FTC, Horizontal Merger Guidelines (2010), section 5.3 | Federal Reserve, Competitive Effects of Mergers and Acquisitions FAQs Both indices computed from the SOD branch rows for this county, June 30 of each survey year. Neither is the Fed's screen HHI: no thrift weighting, no exclusion of specialty and internet banks, no central-booking adjustment. Methodology
Branches and institutions
31 branch offices and 10 institutions in 1994; 17 and 8 in 2025. Deposits booked in the county went from $1.00B to $2.31B, nominal.
Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30 of each survey year, 1994-2025. Methodology
Who holds the deposits, 2025
Every institution with a branch in the county, ranked by deposits booked here. Both shares are shown because they are the two indices above: squaring and summing the deposit column gives the deposit HHI, the branch column the branch-count HHI.
| # | Institution | Deposits | Deposit share | Branches | Branch share |
|---|---|---|---|---|---|
| 1 | Heartland National Bank cert 35052 | $685.3M | 29.66% | 4 | 23.53% |
| 2 | Wells Fargo Bank, National Association cert 3511 | $514.4M | 22.26% | 2 | 11.76% |
| 3 | SouthState Bank, National Association cert 33555 | $256.2M | 11.09% | 3 | 17.65% |
| 4 | Crews Bank & Trust cert 8021 | $252.4M | 10.93% | 2 | 11.76% |
| 5 | Truist Bank cert 9846 | $235.8M | 10.21% | 3 | 17.65% |
| 6 | Bank of America, National Association cert 3510 | $218.5M | 9.46% | 1 | 5.88% |
| 7 | First Southern Bank cert 10055 | $82.7M | 3.58% | 1 | 5.88% |
| 8 | TD Bank, National Association cert 18409 | $65.0M | 2.81% | 1 | 5.88% |
Source: FDIC Summary of Deposits June 30, 2025. Branch rows grouped by FDIC certificate; names as reported to the survey. Deposit share is n/a where the county's total SOD deposits are zero. Methodology
Back to county banking markets, up to Florida, or read the methodology for the two HHI constructions and what they cannot tell you.