County banking markets / NJ / 34011
CumberlandNew Jersey
FIPS 34011. Branch offices reported to the FDIC Summary of Deposits, June 30 of each survey year, 1994–2025. One of 21 counties in New Jersey’s 2025 survey.
Concentration, 1994–2025
Branch-count HHI squares each institution’s share of the county’s branch offices; deposit HHI squares its share of county deposits. The bands are the 2010 Horizontal Merger Guidelines classification, the dashed line the 1,800 level above which the Federal Reserve reviews a merger centrally. In 2025 this market is unconcentrated on branches (1,157) and moderately concentrated on deposits (2,166).
Source: FDIC Summary of Deposits | DOJ & FTC, Horizontal Merger Guidelines (2010), section 5.3 | Federal Reserve, Competitive Effects of Mergers and Acquisitions FAQs Both indices computed from the SOD branch rows for this county, June 30 of each survey year. Neither is the Fed's screen HHI: no thrift weighting, no exclusion of specialty and internet banks, no central-booking adjustment. Methodology
Branches and institutions
54 branch offices and 15 institutions in 1994; 22 and 10 in 2025. Deposits booked in the county went from $1.46B to $4.75B, nominal.
Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30 of each survey year, 1994-2025. Methodology
Who holds the deposits, 2025
Every institution with a branch in the county, ranked by deposits booked here. Both shares are shown because they are the two indices above: squaring and summing the deposit column gives the deposit HHI, the branch column the branch-count HHI.
| # | Institution | Deposits | Deposit share | Branches | Branch share |
|---|---|---|---|---|---|
| 1 | Truist Bank cert 9846 | $1.70B | 35.82% | 2 | 9.09% |
| 2 | OceanFirst Bank, National Association cert 28359 | $1.14B | 24.00% | 3 | 13.64% |
| 3 | TD Bank, National Association cert 18409 | $590.5M | 12.44% | 3 | 13.64% |
| 4 | Century Savings Bank cert 30428 | $346.9M | 7.31% | 3 | 13.64% |
| 5 | Newfield National Bank cert 14646 | $332.2M | 7.00% | 3 | 13.64% |
| 6 | Bank of America, National Association cert 3510 | $277.4M | 5.84% | 3 | 13.64% |
| 7 | Millville Savings Bank cert 30183 | $142.7M | 3.01% | 2 | 9.09% |
| 8 | PNC Bank, National Association cert 6384 | $90.7M | 1.91% | 1 | 4.55% |
| 9 | Fulton Bank, National Association cert 7551 | $74.9M | 1.58% | 1 | 4.55% |
| 10 | The First National Bank of Elmer cert 6464 | $52.6M | 1.11% | 1 | 4.55% |
Source: FDIC Summary of Deposits June 30, 2025. Branch rows grouped by FDIC certificate; names as reported to the survey. Deposit share is n/a where the county's total SOD deposits are zero. Methodology
Back to county banking markets, up to New Jersey, or read the methodology for the two HHI constructions and what they cannot tell you.