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FinObservatory

County banking markets / TN / 47105

LoudonTennessee

FIPS 47105. Branch offices reported to the FDIC Summary of Deposits, June 30 of each survey year, 19942025. One of 95 counties in Tennessee’s 2025 survey.

9
Branch offices
June 30, 2025
6
Institutions
7 in 1994
2,099
Branch-count HHI
moderately concentrated (2010 HMG)
2,820
Deposit HHI
see the caveat below

Concentration, 19942025

Branch-count HHI squares each institution’s share of the county’s branch offices; deposit HHI squares its share of county deposits. The bands are the 2010 Horizontal Merger Guidelines classification, the dashed line the 1,800 level above which the Federal Reserve reviews a merger centrally. In 2025 this market is moderately concentrated on branches (2,099) and highly concentrated on deposits (2,820).

Branch-count HHIDeposit HHI
01,0002,0003,0004,0001,800 (Fed screen)19942000201020202025

Source: FDIC Summary of Deposits | DOJ & FTC, Horizontal Merger Guidelines (2010), section 5.3 | Federal Reserve, Competitive Effects of Mergers and Acquisitions FAQs Both indices computed from the SOD branch rows for this county, June 30 of each survey year. Neither is the Fed's screen HHI: no thrift weighting, no exclusion of specialty and internet banks, no central-booking adjustment. Methodology

Branches and institutions

15 branch offices and 7 institutions in 1994; 9 and 6 in 2025. Deposits booked in the county went from $355.5M to $1.02B, nominal.

Branch officesInstitutions
010203019942000201020202025

Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30 of each survey year, 1994-2025. Methodology

Who holds the deposits, 2025

Every institution with a branch in the county, ranked by deposits booked here. Both shares are shown because they are the two indices above: squaring and summing the deposit column gives the deposit HHI, the branch column the branch-count HHI.

#InstitutionDepositsDeposit shareBranchesBranch share
1United Community Bank cert 16889$441.0M43.43%333.33%
2Truist Bank cert 9846$231.8M22.83%222.22%
3SouthEast Bank cert 57348$181.3M17.85%111.11%
4Citizens Bank cert 14851$71.4M7.03%111.11%
5Regions Bank cert 12368$61.6M6.07%111.11%
6Peoples Bank of East Tennessee cert 34517$28.4M2.79%111.11%

Source: FDIC Summary of Deposits June 30, 2025. Branch rows grouped by FDIC certificate; names as reported to the survey. Deposit share is n/a where the county's total SOD deposits are zero. Methodology

Back to county banking markets, up to Tennessee, or read the methodology for the two HHI constructions and what they cannot tell you.