County banking markets / WI / 55063
La CrosseWisconsin
FIPS 55063. Branch offices reported to the FDIC Summary of Deposits, June 30 of each survey year, 1994–2025. One of 72 counties in Wisconsin’s 2025 survey.
Concentration, 1994–2025
Branch-count HHI squares each institution’s share of the county’s branch offices; deposit HHI squares its share of county deposits. The bands are the 2010 Horizontal Merger Guidelines classification, the dashed line the 1,800 level above which the Federal Reserve reviews a merger centrally. In 2025 this market is unconcentrated on branches (845) and unconcentrated on deposits (1,027).
Source: FDIC Summary of Deposits | DOJ & FTC, Horizontal Merger Guidelines (2010), section 5.3 | Federal Reserve, Competitive Effects of Mergers and Acquisitions FAQs Both indices computed from the SOD branch rows for this county, June 30 of each survey year. Neither is the Fed's screen HHI: no thrift weighting, no exclusion of specialty and internet banks, no central-booking adjustment. Methodology
Branches and institutions
32 branch offices and 13 institutions in 1994; 38 and 17 in 2025. Deposits booked in the county went from $1.06B to $3.58B, nominal.
Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30 of each survey year, 1994-2025. Methodology
Who holds the deposits, 2025
Every institution with a branch in the county, ranked by deposits booked here. Both shares are shown because they are the two indices above: squaring and summing the deposit column gives the deposit HHI, the branch column the branch-count HHI.
| # | Institution | Deposits | Deposit share | Branches | Branch share |
|---|---|---|---|---|---|
| 1 | U.S. Bank National Association cert 6548 | $629.4M | 17.57% | 2 | 5.26% |
| 2 | Associated Bank, National Association cert 5296 | $454.1M | 12.68% | 4 | 10.53% |
| 3 | Citizens State Bank of La Crosse cert 1513 | $448.4M | 12.52% | 2 | 5.26% |
| 4 | River Bank cert 14995 | $413.5M | 11.54% | 6 | 15.79% |
| 5 | State Bank Financial cert 10383 | $345.0M | 9.63% | 3 | 7.89% |
| 6 | Coulee Bank cert 18361 | $283.7M | 7.92% | 3 | 7.89% |
| 7 | The First National Bank of Bangor cert 5337 | $217.4M | 6.07% | 5 | 13.16% |
| 8 | Wells Fargo Bank, National Association cert 3511 | $200.4M | 5.59% | 1 | 2.63% |
| 9 | Merchants Bank, National Association cert 8866 | $132.2M | 3.69% | 1 | 2.63% |
| 10 | BMO Bank National Association cert 16571 | $125.0M | 3.49% | 2 | 5.26% |
| 11 | Union State Bank cert 14560 | $93.2M | 2.60% | 2 | 5.26% |
| 12 | Old National Bank cert 3832 | $90.6M | 2.53% | 1 | 2.63% |
| 13 | Park Bank, National Association cert 13054 | $58.2M | 1.63% | 2 | 5.26% |
| 14 | Citizens Community Federal National Association cert 57265 | $38.0M | 1.06% | 1 | 2.63% |
| 15 | Bluff View Bank cert 8693 | $28.6M | 0.80% | 1 | 2.63% |
| 16 | WNB FINANCIAL, N.A. cert 5280 | $17.3M | 0.48% | 1 | 2.63% |
| 17 | Citizens First Bank cert 13032 | $7.4M | 0.21% | 1 | 2.63% |
Source: FDIC Summary of Deposits June 30, 2025. Branch rows grouped by FDIC certificate; names as reported to the survey. Deposit share is n/a where the county's total SOD deposits are zero. Methodology
Back to county banking markets, up to Wisconsin, or read the methodology for the two HHI constructions and what they cannot tell you.