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FinObservatory

County banking markets / WI / 55097

PortageWisconsin

FIPS 55097. Branch offices reported to the FDIC Summary of Deposits, June 30 of each survey year, 19942025. One of 72 counties in Wisconsin’s 2025 survey.

23
Branch offices
June 30, 2025
15
Institutions
12 in 1994
888
Branch-count HHI
unconcentrated (2010 HMG)
1,066
Deposit HHI
see the caveat below

Concentration, 19942025

Branch-count HHI squares each institution’s share of the county’s branch offices; deposit HHI squares its share of county deposits. The bands are the 2010 Horizontal Merger Guidelines classification, the dashed line the 1,800 level above which the Federal Reserve reviews a merger centrally. In 2025 this market is unconcentrated on branches (888) and unconcentrated on deposits (1,066).

Branch-count HHIDeposit HHI
01,0002,0003,0001,800 (Fed screen)19942000201020202025

Source: FDIC Summary of Deposits | DOJ & FTC, Horizontal Merger Guidelines (2010), section 5.3 | Federal Reserve, Competitive Effects of Mergers and Acquisitions FAQs Both indices computed from the SOD branch rows for this county, June 30 of each survey year. Neither is the Fed's screen HHI: no thrift weighting, no exclusion of specialty and internet banks, no central-booking adjustment. Methodology

Branches and institutions

22 branch offices and 12 institutions in 1994; 23 and 15 in 2025. Deposits booked in the county went from $687.2M to $1.57B, nominal.

Branch officesInstitutions
010203019942000201020202025

Source: FDIC Summary of Deposits FDIC Summary of Deposits, June 30 of each survey year, 1994-2025. Methodology

Who holds the deposits, 2025

Every institution with a branch in the county, ranked by deposits booked here. Both shares are shown because they are the two indices above: squaring and summing the deposit column gives the deposit HHI, the branch column the branch-count HHI.

#InstitutionDepositsDeposit shareBranchesBranch share
1Associated Bank, National Association cert 5296$270.7M17.28%417.39%
2BMO Bank National Association cert 16571$269.3M17.18%313.04%
3JPMorgan Chase Bank, National Association cert 628$191.0M12.19%14.35%
4The Pineries Bank cert 9526$127.7M8.15%14.35%
5U.S. Bank National Association cert 6548$117.4M7.49%28.70%
6The Portage County Bank cert 10012$116.1M7.41%28.70%
7Old National Bank cert 3832$113.4M7.24%14.35%
8The International Bank of Amherst cert 14907$86.7M5.53%14.35%
9Nicolet National Bank cert 57038$75.7M4.83%14.35%
10Community First Bank cert 12512$73.5M4.69%28.70%
11Prevail Bank cert 29294$48.1M3.07%14.35%
12WOODTRUST BANK cert 5335$37.6M2.40%14.35%
13First State Bank cert 15271$18.3M1.17%14.35%
14Peoples State Bank cert 18569$14.7M0.94%14.35%
15Paper City Savings Bank, S.A. cert 29676$6.9M0.44%14.35%

Source: FDIC Summary of Deposits June 30, 2025. Branch rows grouped by FDIC certificate; names as reported to the survey. Deposit share is n/a where the county's total SOD deposits are zero. Methodology

Back to county banking markets, up to Wisconsin, or read the methodology for the two HHI constructions and what they cannot tell you.